Marketing Mix Example - 1838 Words

1. Read following paragraph and explain the process this firm might go through to reach this specific marketing strategy - how and why this company reach to use this decision. Also explain results this firm may get from using this specific marketing strategy. In addition, recommend any modification of strategy based on SWOT analysis. Bakery chain Tous Les Jours introduces two varieties of Kim Yu-na bread,à ¢Ã‚€Â  named after the popular Korean figure skater. The flavors, chosen by Kim herself, are the sweet potato and cream bread, and the kaya bun. The company said that the proceeds will go to various charities selected by Kim. The bread will be sold nationwide. à ¢Ã‚â€" how this company reach to use this decision they must go through this†¦show more content†¦tous les jours also can increase in sales and proceeds. moreover another sort of breads that they carry make sales more as a synergy effect because the customers who visited dont purchase just one bread.  à ¢Ã‚â€" recommend any modification of strategy based on SWOT analysis. in this case, the objective of marketing strategy is to build good image by SO strategy. I think it is good. but I want to recommend one thing with threat component of SWOT. nowadays most of food industry is forced to open food additives in order to reveal whether some food is good to eat or not. but bread is not mandatory to open their information. I think thats big problem in relation to trend. to remove risk about food problem, to notify this companys food is good and nice hygienically and also to prevent some problems, tous les jours had better choose things which deprive of threat, food-polluted problem. 2. Today we live in an environment of global warming and high oil prices, which demands energy efficiency. Choose any firm which is currently operating in a market, and develop marketing strategy which is applicable to that specific firm in relation with above statement. a. first step : market situation evaluation the customers need is changing into environment-friendly product. that means the customer forces the producer produce cost(energy)-efficient items because the globe grow warmer and warmer and the people are threatened by green houseShow MoreRelatedExamples Of Decisions ( Marketing Mix )870 Words   |  4 PagesExamples of Decisions (Marketing Mix) The main component of the marketing mix is the product. It consists of the services, along with the physical product itself. The company imaging, packaging, and the brand name are all included in this concept. An example of product decision in this particular case study is the variety of cookies that are provided: The Girl Scouts will also be asking certain troops to reduce their cookie lineups to six varieties. The top six selling cookies--Thin Mints, Do-si-dosRead MoreMarketing Mix Essay examples1043 Words   |  5 PagesMarketing Mix MKT 421 Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America’s largest corporations. Tyson’s produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam’s and Wal-Mart storesRead MoreMarketing Mix Essay example1473 Words   |  6 PagesMy Marketing Mix I am now going to create a marketing mix for my chosen product using the 4 Ps, Product, Place, Price and Promotion. Product The product I will be re-launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re-launch of a chocolate bar will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of time. Although the product will say limited edition I aim to keep theseRead MoreMarketing Mix – Literature Review and Company Example5234 Words   |  21 PagesDiploma in Sales Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4Ps ~ page number 3 Marketing Mix 4Ps Place Literary Review Company Example of Marketing Mix 4Ps Place – Ritchie Bros.Read MoreMarketing Mix1491 Words   |  6 PagesMarketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. DevelopingRead MoreMajor Pricing Strategies1486 Words   |  6 Pageselements  that  determines a firms market share and profitability, although in recent decades non-price factors have gained increasing importance.   --Price is  the only element in the marketing mix that produces revenue and the most flexible marketing mix elements. --Price is  the number-one problem  facing many marketing executives. Smart managers treat pricing as a key strategic tool for creating and capturing customer value. --As a part of company s overall value proposition, price  plays a key roleRead MoreEssay about Marketing Mix of the Berocca1345 Words   |  6 Pages1.0 Abstract In this report, the aim was to analyze the marketing mix of Berocca according to our group’s survey and questionnaires. Marketing mix includes product, price, place and promotion. In terms of the survey and questionnaires, some results were givens and analyzed. In addition, some personal suggestion will be presented. 2.0 Introduction Berocca is a brand of effervescent drink and vitamin tables, the tables contain comprehensive vitamin B group and vitamin C. At first, Berocca wasRead MoreFlight Centre1695 Words   |  7 Pagesfindings: 1. Wide gap in the revenue growth of high and low performing stores. Difference in revenue growth of highest to lowest performing stores in last six months showed a huge variance. 2. Inconsistent customer experience across stores. The marketing metrics provided in the case study reveals that customers are treated differently in various Flight Centre stores. The company does not have organization level guidelines for their staff for customer handling. 3. Lack of commitment towards the visionRead MoreMkt421 Marketing Mix1094 Words   |  5 Pagesof Phoenix MKT421 - Marketing Mix The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix, the four strategiesRead MoreIncreasing Competition Between Low Cost Carriers1679 Words   |  7 PagesSingapore Airlines. Is has been a raising star in the LCC industry, thus makes me interested in analyzing their marketing strategies, find out that whether only the marketing mix contributes to their success, or there are some other factors effecting. The following paragraphs will analyze Scoots’ marketing mix in advance, and then move forward to some other success factors. Marketing Mix The core value customers get from taking an airplane is the service of traveling or transportation. As a traditional